Mukhtar’s Success Story – Malaysian Medical Furniture Company
Malaysia is one of the most thriving countries in the Asian region. It has progressed tremendously in the past few years in various fields of technology, tourism, production and services. With a high growth rate of GDP, it has presented several opportunities to new business enterprises and foreign direct investments. One such small entrepreneur is Mukhtar, who started his business of furniture and medical equipment from very small scale. Although this company had started in 1978 as a partnership between his father and his friend, the operations were brought to a halt as one of the partners removed his stake from the firm.
Mukhtar started the business of medical related furniture afresh in the early 1990s. The mission and vision of the firm was to build a technologically superior and commercially profitable organization. He wanted to become one of the leading innovators in the medical equipment category. His dedicated and motivated efforts did not go to waste. He targeted customers were private clinics, hospitals and medical and health centers. He also revamped the organizational structure of the firm and added some 50 new employees to it.
Some of the technical experts helped develop new improved products and furniture. He made use of his already obtained high tech machinery and existing market presence to uplift his image in the region. The innovation did not stop on design rather they moved from manual to hydraulic system furniture and by the late 1990s they started to offer electric equipment as well. Today their major chunk of products are electronic and mechanized equipment. This motorized medical furniture is the real need of the day. Their demand in the market is quite high. Today, Mukhtar is not only catering to the local market but is also exporting his products to the nearby countries.
With the increased number of employees and offshore offices, the firm has a separate division to manage the import and export business operations. There is a specialized marketing and sales unit which is headed by Mukhtar himself. Regular training programs for employees are carried out to enhance their ability to innovate and market their products in the country in a better way.
Mukhtar has come a long way since his entry into the industry. All through his child hood he saw his father operate this business of the health care sector in a very traditional and non-innovative manner. He saw how his father and his partners hardly made the break even points with this less demanding and challenging product. Learning from their mistakes and shortfalls, he has mended his ways for good. He knows exactly where the firm went wrong and what paths are the wrong ways to follow. His approach of innovation, designing and strong social networking has made him an instant success in this industry. He is now here to stay and nothing can take this success away from him. All he needs to do is follow his strategy and evolve it with the changing needs of the customer.